Tuesday, April 30, 2024

10 Design Trends That Will Shift the Vibes in 2023

trending in design

Mixing analogue and digital techniques, clashing colours and overlaying photography with expressive type and illustrations, this should not be mistaken for an 'anti-design’ trend. Instead, Robey sees it as "a much more nuanced and thoughtful exploration of graphic design that moves away from uniformity in the pursuit of individual expression; across everything from FMCG and beverages, to music and leisure." Shellworks is a company that creates fully biodegradable plastic alternatives. The vessels they developed for Haeckels' new skincare line are called Vivomer, made entirely out of a bacterial polymer, which is 100% compostable in under a year, no matter where the material ends up. It's also lighter than glass, so it will further reduce the carbon footprint when shipped." "Influenced by the rise of apps like BeReal and the dominance of TikTok, brands will look for an aesthetic that can relate and resonate with how audiences communicate on social media," he predicts.

What Are the Graphic Design Trends for 2024?

Apple’s marketing for the Series 8 Watch embraced bold, sans-serif typography in vibrant colors against stark black backgrounds. This not only ensured clear legibility for everyone, but also created a dynamic and eye-catching visual language that perfectly encapsulated the watch’s sleek and modern design. Pixel art is making a charming comeback, infusing designs with a dose of nostalgic fun.

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Everyday writer and a weekend baker, Krystle is a content marketer and brand strategist with experience in media, tech and SaaS. From AI-powered artistry to pixelated nostalgia and nature’s whisperings to bold accessibility choices, 2024’s design landscape is a vibrant tapestry waiting to be explored. Alessandro Michele’s Gucci continued its love affair with nature with the “Flora Collection.” Vibrant floral prints, organic shapes and earthy tones transformed bags, clothes and accessories into wearable gardens. Expect to see this aesthetic gracing everything from branding materials and website interfaces to packaging and advertising. These complementary colors offer distinct contrast while maintaining a harmonious feel, ensuring accessibility without sacrificing the campaign’s vibrant and welcoming aesthetic.

trending in design

Clean Layouts

In 2023, expect to see more designs that have been created or augmented by AI, whether it’s through the use of generative design tools or AI to optimize and improve existing designs. Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more. Fast forward to the present day, stickers have carved their way to the digital stage presenting an even greater diversity of styles, shapes, and colors that can be found in their physical form. In contrast to the colorful 3D Memphis style, comes the clutter-free clean style to bring calmness and purity to the graphic design world. Dive into the diversity of 3D Memphis style design examples, all based on the same design principles but providing so versatile experiences.

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For the past 20 years, Vitra has offered a Miniatures collection of replicas to celebrate milestones in furniture design. (Their price ranges from $245 to $1,160.) Elsewhere, you can find similar pieces on Etsy. Individuals can now find their ‘modern tribes’ on social media platforms, forging connections based on shared interests and values, rather than geography. Cartoon illustrations also add a unique touch to a brand and help people connect with it. Coming up with design pieces with optical illusions, be it an object or typography, will spice up your designer year and make people think and try to figure it out.

The Top Bedroom Design Trends of 2024

Each user received a unique collage of their top artists, genres and songs, complete with playful illustrations and witty captions. The above trends reveal how design continues to push aesthetic and functional possibilities – drawing muse from past influences but propelling them into the future with radical new applications. Rejecting urbanisation and digital lifestyles, cottagecore romanticises nostalgic village life with flowers, flowing dresses and decorative crafts. This uber-feminine style brings pastoral escapism to interiors, fashion and visual culture.

The Future of Color Is Pretty Much Barbenheimer

No offense to the experts, but why should we only care about what the industry thinks when our own points of view are just as valuable? So this time around, I thought it would be more interesting to propose a list of design trends that we want to see shine in 2023. The Year of the (Water) Rabbit is all about longevity, peace, prosperity, and hope.

We’ll also see more brands looking to commission creative content themed on the climate adaptation market, making Alternative Eco an anticipated design trend in 2024. From multimedia and collage to interactive visual experiences, let’s explore the top graphic design trends our experts – including design icon Beci Orpin and designer Jacob Cass – predict will shape the design industry over the coming year. A popular design trend of 2022, the nostalgic aesthetic continues to grow and evolve this year. Modern nostalgia is all about blending the past and the present to create something new and unique. This trend is characterized by the use of vintage-inspired elements such as typography, images, and patterns, but with a modern twist. Expect to see designers playing with different eras and styles, blending elements of decades past from the 70s to Y2K to create something new and exciting.

Trend 7: Flared Fonts

Gradients have been a popular trend in graphic design for a while now, but in 2024 gradients start to look more abstract, interesting, and artistic. Using vivid colors, or experimenting with unpopular color tones can make a design really stand out and we are super excited to see what creative designs with gradients will come up in 2024. But that doesn’t mean graphic designers and other creative professionals will soon be out of a job. And according to Beci Orpin, the AI trend should be seen as an opportunity, not an obstacle.

Graphic design aside, this trend brought back the early 2000s obsession with maximalism, with its bright colors, holographic accents and playful patterns. Brands like Juicy Couture and Von Dutch saw a resurgence and social media platforms like TikTok were flooded with Y2K fashion inspiration. In line with a general move towards minimalist styling in print design, the minimal vintage graphic design trend makes a subtle nod to the vintage design styles of the 20th century. “Dark mode can act as a subtle easter egg on the site to peak the user’s sense of discovery. As it becomes an option on most devices, we will start to see it trickle down to other aspects of the digital design space, like sites that take an editorial approach or place primary focus on photography.

In a bid to diversify our digital world, Scope, a UK-based disability charity, released 18 new emoji icons representing people with disabilities and the inspiring world of Paralympic sports. In 2024, graphic design embraces its responsibility to reflect the true diversity of the world around us. In 2024, AI is bound to become a designer’s ultimate wingman, offering a helping hand (or rather, a processing unit) to streamline your workflow and unleash your creativity. Welcome to the 2024 design scene that’s bursting with fresh palettes, innovative fonts and a playful splash of nostalgia. Leaders in this space, like Neuralink, are testing brain implants to treat neurological conditions. However, critics argue that ethical oversight is needed for such innovations.

They’re not the only one with playful packaging — Ben & Jerry’s embraces hand-drawn and textured typography that reflects their quirky and fun-loving brand. We’re talking pixels making a charming comeback, AI lending a futuristic hand, inclusivity becoming the hottest design ingredient and visuals so personal you’ll feel like peeking into someone’s coolest scrapbook ever (remember those?). We're a creative branding agency dedicated to helping businesses like yours build and grow strong, memorable brands. Minimalist sensibilities meet maximalist ornamentation in this revival of 1920s German modernism. Abstract shapes, strict geometry and utopian ideologies make a comeback across high-end architecture, fashion and branding. While concerns persist around privacy and job disruption, most experts agree human oversight is essential.

While designers are widely aware of these strong qualities, the newest graphic design trends of 2023 will require them to challenge the status quo and push the limits of imagination in this field. Predicted as one of the graphic design trends you’ll see in 2023, more people will use modern typography to highlight important information from their charts and diagrams. The abstract botanical design combines bold outlines of abstract shapes to form whimsical botanical patterns. The floral and botanical-inspired graphic design trends have been around for quite some time. Buckle up, and let us guide you on the top graphic design trends to look out for in 2023, and showcase how you could apply these trends discussed to your presentations, reports, infographics, invitations, and social media content.

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